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HOW TO CONDUCT MARKET RESEARCH – Part 1 – by Lauren van Rooyen

HOW TO CONDUCT MARKET RESEARCH – Part 1 – by Lauren van Rooyen

If you have been following my earlier blog posts, I have been going into detail on how to professionally BRAND your business and why it is super important when it comes to marketing online. In this series, we are going to take a deeper look into how you can effectively conduct MARKET RESEARCH. Taking the time to better understand your target audience, their needs, wants, and desires will go a long way to building a successful brand that will stand the test of time.

(If you would like to brush up on the BRANDING series here is the link for you to enjoy:

https://mombossmarket.space/to-brand-or-not-to-brand-how-is-that-even-a-question-part-two-by-lauren-van-rooyen/ )



Buckle up your safety belts MomBosses and pay attention. Your success is determined by the amount of discipline you invest.


Market research is important when building a brand for several reasons:

  1. Understanding your target audience: Market research allows you to understand your target audience, their needs and pain points, and what motivates them to purchase a product or service. This information can help you create a brand that resonates with your target audience and meets their needs.
  2. Identifying market opportunities: Market research can help you identify new market opportunities, such as untapped segments of your target audience or new product or service offerings that could be in demand.
  3. Competitive analysis: Market research can help you understand your competition, their strengths and weaknesses, and how you can differentiate your brand from theirs.
  4. Product development: Market research can inform the development of your products and services, by identifying what features and benefits are most important to your target audience, as well as how to price it.
  5. Brand positioning: Market research can help you determine the best positioning for your brand, by identifying the unique value proposition that differentiates your brand from the competition.
  6. Marketing strategy: Market research can inform your marketing strategy by identifying the most effective channels to reach your target audience and the messaging that resonates with them.
  7. Measuring success: Market research provides a benchmark to measure your brand’s success against over time, so that you can make data-driven decisions that help your brand grow.

Overall, market research is an essential part of building a brand because it allows you to make informed decisions that are based on data and insights, rather than assumptions. It helps you understand your target audience, identify market opportunities, and develop a brand positioning and marketing strategy that resonates with your target audience and positions your brand for success.


It is possible for a business to be successful without doing market research, but it is more challenging. Without market research, a business may make decisions based on assumptions or guesses about its target audience, products and services, competition, and industry trends. This can lead to missed opportunities, wasted resources, and ultimately, a lack of growth and profitability.

Additionally, market research can help a business identify and target untapped market segments, which can lead to new revenue streams. It also helps a business to identify and respond to changes in the market, such as new competitors or shifts in consumer behavior. This allows a business to stay ahead of the curve and adapt to changes in the market.

Market research also helps in defining a business’s unique selling proposition (USP) which is an important aspect to stand out in the market. Without market research, it becomes difficult to identify the USP, which in turn makes it challenging to communicate the value proposition to the target audience.

In short, while it’s possible for a business to be successful without market research, it’s more likely to be successful if it conducts market research to inform its decision-making and stay competitive in the market.


There are several ways to define your target audience and identify their needs and pain points, including:

  1. Demographics: Consider factors such as age, gender, income, education, and location when defining your target audience. This information can be gathered through surveys, online research, and customer data.
  2. Psychographics: Understand your target audience’s lifestyle, values, and personality traits. This information can be gathered through surveys, online research, and customer data.
  3. Behavioral data: Understand your target audience’s purchasing habits, brand loyalty, and product usage. This information can be gathered through surveys, online research, and customer data.
  4. Conducting surveys and interviews: Surveying and interviewing potential customers can provide valuable insights into their needs, pain points, and buying habits.
  5. Focus groups: Bringing together a small group of potential customers to discuss a specific product or service can provide in-depth insights into their thoughts and behaviors.
  6. Analyzing existing customer data: Analyzing data from existing customers can provide valuable insights into their needs and pain points.
  7. Online research: Researching online communities, forums, and social media can provide a wealth of information about your target audience and their needs.
Once you have gathered this information, you can use it to create buyer personas, which are fictional representations of your ideal customers. These personas can help you understand your target audience and create more effective marketing strategies.

Phew, so much information to digest right? Once you start to think of your business as a brand, define your target market and systematically implement the above-mentioned advice, you will start to see a positive shift in the way your brand is received. Building trust, reliability and quality will go a long way in your quest to dominate the market.

Stay tuned for PART TWO coming out next week where I will be going into more detail on how to conduct Primary and Secondary Research, as well as how to analyze and interpret your data. I will be sharing with you a few resources to help you extract your data, and how you can use Facebook to effectively conduct your own MARKET RESEARCH! So WATCH THIS SPACE!


I always enjoy reading your comments and feedback so please pop me your thoughts below.

Article written by:

Lauren van Rooyen

Founder and CEO of MomBoss Market Space

E: lauren@mombossmarket.space

W: http://www.mombossmarket.space

FB: https://www.facebook.com/mombossmarket.space/

IG: https://www.instagram.com/mombosslauren_/



This blog is for informational purposes only and the views expressed on this blog are solely those of the author. The information presented on this blog is not intended to be a substitute for professional medical or mental health advice, diagnosis, or treatment. Always seek the advice of qualified healthcare or mental health professionals with any questions you may have regarding a medical or mental health condition. The author of this blog is not responsible for any errors or omissions in the information presented on this blog or for any actions taken based on the information provided.

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